Driving a sustainable housebuilding business in a challenging market with Debbie Waddington

James Parker speaks to Debbie Waddington, group head of HR at Keepmoat, to find out how the Top 20 UK housebuilder is putting the work into attracting a new generation of onsite and offsite staff in a difficult construction skills environment. She explains how selling the benefits of a career in a more ‘people-centred’ industry to new entrants is one of the factors behind the company’s enduring success in a challenging market.